|BCP is like buying
a washing machine, a vacuum cleaner, or a dishwasher. It is not as glamorous as launching new
products and services that increase sales and profits. People do not understand the true value of
BCP till the disaster occurs.
|This is one of the
problems of being in this position…you wish for disasters to occur…just
little ones to get their attention.
|One Sr. VP of
Operations of a company in Wisconsin fought the idea of developing an
Employee Call list. He was totally
against it and thought it a waste of time…until a tornado blew through
Oshkosh, WI and they had to contact employees.
|But, if you do not
have an effective marketing program for your product…you will have a tough
sell within your company. Your company
will give you all the reasons why not.
|You have to find a
way to sell something people don’t what to do…
|Let’s look at
some Golden Rules and Guiding Principles
|•Must have SR. MGMT support at the beginning…it is
up to you to enhance the support
|•IN most cases, you can’t do the job…part
time…depends on the size of the company